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Use emotions in advertising for best results advertising has changed drastically over the past two decades as traditionally, businesses have used techniques like surveys and interviews to obtain customer feedback. Creative advertising is more memorable, longer lasting, works with less media (for a brief discussion of the statistical methods we used in our study, see the. Advertising a product changed from simply announcing the existence of a product in a dull, dry fashion to persuading the public they needed and deserved to.
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